January 15, 2026
As winter approaches and daylight hours shrink, the risks to workers in outdoor and industrial environments rise dramatically. From foggy mornings to early evenings, poor light and adverse weather conditions make it harder for drivers, machine operators, and colleagues to see one another, leading to accidents.
That’s why hi-vis clothing becomes essential during winter, not only to enhance safety but to strengthen team morale, maintain productivity and even elevate your brand presence on site.
Preparing now can make all the difference. Get in touch with our team and invest in the right hi-vis clothing ahead of winter, keeping your team safe, visible and compliant throughout the colder months.
Top Reasons to Invest in Hi-Vis Clothing This Winter
Winter brings darker days, harsher weather and higher safety risks. Below are six key reasons why hi-vis clothing should be a priority for your team this season.
1. Enhanced Safety in Low-Light Conditions
The most obvious, but critical, reason to invest in hi-vis workwear this winter is improved visibility. Clothing in bright fluorescent colours and reflective tape makes your team stand out in dim light, rain, fog, and snow, significantly reducing the risk of accidents and creating a much safer work environment.
2. Dual-Purpose Protection: Warmth and Visibility
Winter isn’t just about darker days; temperatures plummet, too. Investing in top-of-the-range, modern hi-vis clothing doesn’t trade warmth for visibility. Insulated jackets, bodywarmers and winter-grade layers keep workers warm and comfortable while maintaining high visibility. This dual-purpose protection means your team can stay focused and productive, without compromising on safety.
Browse our range of hi-vis workwear or get in touch today to discuss the best options for your business.
3. Compliant with Safety Regulations
In the UK, employers have a legal duty to provide suitable Personal Protective Equipment (PPE) for their employees. This includes hi-vis clothing that meets relevant safety standards such as EN ISO 20471.
Providing compliant hi-vis workwear protects your team and your business. It helps avoid fines, demonstrates due diligence, and forms a key part of your overall health and safety strategy.
4. Reduce Accidents and Costly Downtime
High-visibility clothing isn’t just about individual garments, but more importantly, it’s about preventing workplace injuries. Studies show that hi-vis gear can significantly reduce accident rates in high-risk environments such as construction sites, roadworks, and busy yard areas.
Fewer accidents mean less downtime, lower compensation claims, and smoother operations throughout the winter season, a smart return on investment that goes well beyond the initial purchase cost.
5. Boost Team Confidence and Professionalism
When workers feel safe, their morale and performance improve. Providing quality hi-vis clothing sends a clear message that your company values their wellbeing. That boost in confidence can improve teamwork, job satisfaction and staff retention, especially during challenging winter months.
6. Branding Opportunities: Safety Meets Identity
Hi-vis clothing doesn’t have to be purely functional. At First Avenue Supplies, we offer customisation and branding options, so your team can stay protected and represent your business professionally.
Branded hi-vis workwear turns your workforce into walking billboards, boosting brand visibility on-site, on the road, and in the community. A high-quality logo on jackets and vests reinforces your corporate identity and builds trust with clients and the public.
Ask us about our professional branding and embroidery services.
Choosing the Right Hi-Vis Clothing for Winter
Not all hi-vis is the same. Consider investing in items such as:
- Winter hi-vis jackets and coats with insulation and waterproofing
- Layered systems
- Accessories like hi-vis beanies and gloves for full coverage
Our team at First Avenue Supplies can help you select the right mix of products to suit your industry and workforce needs.
Winter Visibility Starts with You
Don’t let winter’s darkness slow your business or put your team at risk. Investing in hi-vis clothing now means enhanced safety, regulatory compliance, and a more professional, branded look for your workforce.
Get in touch today to explore our range of hi-vis workwear and discover branding options that make safety visible and your company unforgettable.